At Ruff & Wild, our mission is simple: to provide the most natural and healthy pet care solutions by prioritizing high-quality, non-toxic ingredients and avoiding harsh chemicals in all our products. We are continually working to increase the percentage of natural ingredients across our entire catalog, because your furry family members deserve nothing less than the best.
Our journey began right here in San Diego, born from frustration with seeing too many pet products filled with unnecessary fillers, artificial ingredients, and harsh chemicals. As pet parents ourselves, we knew there had to be a better way. We created Ruff & Wild to offer cleaner, safer alternatives that we'd feel confident using on our own beloved companions.
Transparency isn't just a buzzword for us—it's our foundation. We believe you have the right to know exactly what goes into the products you use on your pets. That's why we're committed to clear labeling, honest ingredients, and continuously improving our formulations to eliminate harsh chemicals while maintaining the effectiveness you need.
Thank you for supporting our small San Diego business and trusting us to care for your furry family members. Every purchase helps us continue our mission of creating cleaner, safer pet care solutions. Here's to happy, healthy pets and the people who love them!
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